“NBC’s war for fun and profit” [Glenn Greenwald @ Salon]

A new reality show of soldiers and celebrities playing war games showcases our [the US’] national religion: military worship

by Glenn Greenwald

Aug. 13, 2012


A new military-themed reality show from NBC, entitled “Stars Earn Stripes,” debuts tonight [sic]. The show “enthusiastically melds warfare and fame,” as a Washington Post review today put it. It features eight celebrities (using the loosest definition of that term) — …paired up with “military and law enforcement veterans, including a Green Beret, a SWAT officer, two Marine sergeants, a retired member of the Delta Force and two Navy SEALs”, whom NBC hails as the “Bad Ass Operatives.” They’re all under the “command” of Gen. Wesley Clark, who once actually thought he should be President, as he co-hosts this reality show with former Dancing with the Stars host Samantha Harris…

…of course, the substantial profit NBC hopes to make from selling commercials won’t be donated to veterans groups at all but will be tallied up as corporate profits — but that’s all just totally incidental to the Honor The Troops goal motivating all of this.

The ways in which this is all so sleazy, repulsive and propagandistic are too self-evident to require much discussion. There is, though, a real value: here we have a major television network finally being relatively candid about the fact that they view war and militarism, first and foremost, as a source of entertainment and profit…

Full article here


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